Bring Hyper-Personalization into EX

Top organizations are starting to see the connection between the customer and employee experience. Over half of all business leaders plan to create an individualized employee experience that’s comparable to consumer-style experiences over the next 2-years.

Ass the lines between our professional and personal lives continues to blur, employees demand that employers meet the same engaging and convenient experience they get outside of the office, replicated at work.

Research shows that employees want the opportunity to shape the workplace experience as they see fit. However, exceptional employee experiences are not only about giving your employees freedom of choice. Employee experiences aren’t all about free coffee bars, foosball tables in the break room, or comfy pods to nap in when you’re feeling tired on the job.

Exceptional employee experiences give your employees options that help them reach their full potential while driving business value. Companies can create employee experiences that bring the best out of their people every day, by looking at the customer experience.

Hyper-Personalization is the Key to Success with the Employee Experience

As we see with the customer experience, the hallmark of successful employee experience is hyper-personalization. Companies need to deliver a targeted experience to employees by segmenting the workforce into groups that share similar vital characteristics.

Most companies base this segmentation on limited demographic elements. However, today’s workforce is a complex animal. Companies consist of workers doing myriad tasks, with different employee positions, from full-time to contractors, freelancers, and part-time workers.

The workforce also reaches across multiple generations, representing different regions or locations around the globe. While the employee experience must address these vital distinctions, companies mustn’t make the mistake of assuming every worker wants the same employee experience.

However, what all employees want is the choice of when and where they do work. Offering your employees the correct experimental decisions will require the organization to pay attention to two critical aspects of all employees.

The first action employers need to take is accepting the premise that employees understand the kind of experience they need to boost productivity and engagement.

The second action is to dive deeper into company data. Demographics alone won’t provide you with the solutions you need. Techniques such as social listening and advanced analytics provide companies with insights on employee’s individual needs, intentions, preferences, and motivation.

According to research from Accenture Strategy, only a third of all companies take the initiative to monitor external websites like social media platforms to understand their employee perception of the workplace.

By mining the insights companies receive from researching employees helps to inform workplace segmentation strategies, allowing organizations to deliver tailored employee experiences.

Reimagine the Employee Experience

As a final thought for improving the employee experience. Companies must start investing in tech that brings these employee experiences into reality. When introducing tech to the business, business leaders must ensure that the solution offers a user-friendly experience, along with an intuitive process that mimics a consumer-grade technology.

Companies are already making use of pilot projects to implement employee experiences. These projects include the use of technologies such as collaboration tools and self-service applications that create a consumer-style employee experience while effectively driving personalization of the experience at scale.

A2K Partners