Let Your Employee Experience Guide Your Digital Transformation Strategy

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Are you dragging your company into the new decade on outdated technology? As we move into 2020, you need a digital transformation to help you manage changes to your business landscape.

It’s surprising to learn that many companies are underprepared with their digital transformation strategy. Recent research finds the following industry red flags, is your business making any of these mistakes?

  • Only 50% of all American companies invest in the digital talent they need for a successful transition
  • Less than 40% of companies appoint a steering committee to orchestrate the transformation
  • Around 33% of companies map their customer journey to help them identify a digital transformation strategy

This data shows that most businesses have no direction when planning or executing a digital strategy. Furthermore, the management isn’t providing the leadership teams need to navigate the company into the digital era.

Over the next decade, businesses need to realign and develop priorities while operating with a sense of urgency and purpose. Therefore, organizational leaders need to take charge of their company’s digital transformation, or they run the risk of competitors leaving them behind.

What Is “The Employee Experience?” How Can It Act as a Catalyst for Digital Transformation?

Digital transformation brings with it a set of buzzwords you might notice floating around the topic. “The Employee Experience,” is an example that business owners and managers need to start paying attention to in the media.

The employee experience is a critical element of a company’s digital transformation, serving as the enabler and driver of the process. If the company focuses on the customer experience and doesn’t do anything to improve employee engagement, then your digital transformation hits a bottleneck that’s challenging to manage.

As a result, more companies are looking into technology like software tools that enhance employee satisfaction, leading to higher productivity rates. Companies investing in the employee experience in its digital strategy can benefit from increased profits while streamlining the use of resources.

Enhancing Your Employee Experience

The employee experience consists of three primary components;

  • Physical
  • Technological
  • Cultural

To get tangible results with your strategy, you need to tackle all three elements at the same time, paying attention to improvements in each area of the employee experience.

Research shows that companies that don’t tackle all three issues, and only focus on one aspect of the employee experience trifecta, reduce employee trust. Despite companies spending more than $720-million every year on enhancing the employee experience, only one in three employees have a positive response to the change.

These lackluster results come from companies failing to enhance all three aspects of the employee experience synergistically. Instead, most company initiatives involve incentives that merely provide your employees with a brief boost in morale before the effect wears off.

As the company introduces another perk, employee morale experiences another temporary boost. However, it fails to produce a sustainable result, and the employee experience will eventually return to baseline. As a result, the strategy ends up creating the opposite of the expected results.

If you’re not getting the results you want out of your employee experience, then the chances are that you’re not doing it right.

Technology plays a significant role in your employee experience. However, it will only work if it provides support for the changing needs of your workforce. Take a fluid, mobile approach to your employee experience while fueling a culture of change and innovation in your company.

Your Transformation Won’t Come Overnight

Implementing your employee experience strategy doesn’t happen overnight. It’s a multi-stage process that’s different for each organization. Those companies leading the pack cracked the code on the employee experience, empowering employees to adapt to change.

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